Halloween has become the pinnacle of pop culture each year. The biggest internet crazes and fads come back around for the night to prove which ones truly defined the year. Each year we see the return of everyone’s favorite Y2K characters and films and the classic friend and couple costumes, but it’s the new pop culture costumes every year that capture the most attention and anticipation. Last year’s Halloween proved this with Netflix’s Stranger Things, Olivia Wilde’s Don’t Worry Darling, Disney’s Hocus Pocus 2, Tom Cruise’s return in Top Gun: Maverick, and Robert Pattinson and Zoe Kravitz in The Batman as some of the defining moments of the year.
So, what can we expect from 2023, a year filled with infamous moments in pop culture?
To start off, the one that everyone is anticipating is Barbie. The highly anticipated 2023 Greta Gerwig film took over the summer with a Barbie craze that no one was expecting to stop at Halloween. Barbie girl group costumes inspired by Margot Robbie and the other Barbies from the film, Ryan Gosling and Robbie’s Barbie and Ken, America Ferrera and Ariana Greenblatt’s Gloria and Sasha mother-daughter duo, Kate Mckinnon’s Weird Barbie The film opened a million possibilities for costumes. The Barbenheimer craze surrounding the joint release of Barbie and Christopher Nolan’s Oppenheimer is also bound to inspire dozens of costumes, most likely an easy couple costume.
Going back to the end of 2022, we have Netflix’s Wednesday. Jenna Ortega’s portrayal of the classic character took over pop culture in the weeks following the show’s release. The show has brought in an influx of Wednesday costumes and merchandise that is sure to have little girls all across the country dressed as Wednesday. Even with the show releasing almost a year ago, The Addams Family’s consistent return for Halloween each year leaves no question that Wednesday will rise in popularity once again for Halloween this year.
This year’s big release for Halloween is the Five Nights At Freddy’s movie which is sure to take over the week this year. The highly anticipated film comes out on October 27th, the weekend before Halloween, prepped to be at the front of everyone’s mind for the big day. While the animatronics probably won’t serve as the best or easiest costumes, Josh Hutcherson and the many human characters in the film serve as simple but recognizable characters for people to imitate after watching the movie opening weekend.
Looking at the iconic celebrity moments of the year, perhaps the biggest of the month is Taylor Swift. October is Taylor’s big month this year with the hype around The Eras Tour that started the year of, this month we’ve had the insane Taylor & Travis Kelce moments that are bound to become another strong couples costume for this year. Moreso, with the lingering Eras Tour excitement, the release of Taylor’s The Eras Tour Film on October 13th, and 1989 Taylor’s Version releasing Halloween weekend there is no way the famous popstar isn’t a strong contender for Halloween costumes this season. Other big celebrity moments of the year include Rhiannah’s pregnancy announcement at the Super Bowl, Beyonce’s Renaissance Tour, Oliva Rodrigo’s Guts, Ariana Grande and Spongebob, A.K.A. Ethan Slater, and Timothee Chalamet and Kylie Jenner.
A couple of honorable mentions that might be slipping their way into 2023’s Halloween are M3GAN, which mainly seems to have been forgotten about since its January release, Bottoms, a new classic for the queer community but seems to have made no major impact as well since release, and Doja Cat and her crazy 2023 looks, though many will easily skip over Doja since her growing controversial takes and actions. Even small pop culture mementos like Selena and her blanket, Jennifer Coolidge in The White Lotus Season 2, Lana Del Rey’s job at Waffle House, Kevin James and Cam from Modern Family memes, and Ariana DeBose and her song at the Brit Awards.
With dozens of pop culture moments and some of the biggest crazes the internet has seen in years, it’s absolutely certain Halloween will have new and outstanding costumes this year.